Citizen Reindeer was turned on to this ad by http://copyranter.blogspot.com. And while he sort of rails on the tried and true "doe eyed" child in advertising, as he puts it, and we kinda' agree, it is a pretty amazing image in terms of its message: world over, more kids die of dangerous water sources than die in wars.
Anyway, just something to think about.
Citizen D
www.unicef.org
photo source: http://adsoftheworld.com/media/print/unicef_water_kills
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